Privacy Policy

MOUVE® by Dancing with Louise ("we", "us", "our") is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and protect your information when you interact with us, including through our website (makeamouve.com), booking systems, and in-person services.

We are a children's dance school and ladies fitness studio based in Hendon, NW4, London. We process data as a data controller under the UK General Data Protection Regulation (UK GDPR) and the Data (Use and Access) Act 2025.

We may collect the following categories of personal data:

Contact information: Name, email address, phone number, postal address. Child information: Child's name, date of birth, age group, medical conditions, allergies, and special needs. Payment information: Payment details processed securely through our third-party payment providers. We do not store full card details. Health information: Medical conditions, injuries, or allergies relevant to safe participation in physical activities. Media: Photographs and videos taken during classes, camps, and events. Technical data: IP address, browser type, device information, and cookies when you visit our website. Communication data: Records of correspondence, enquiries, and feedback.

We collect data through:

Online registration and booking forms on our website. Enquiry forms and direct communications (email, phone, in-person). Attendance records and class participation. Photographs and videos during classes, camps, and performances. Cookies and analytics tools on our website (see our Cookie Policy). Third-party booking platforms we use to manage classes.

We use your personal data for the following purposes:

Service delivery: To register students, manage bookings, process payments, and administer classes, camps, and events. Safety: To ensure the health and safety of participants, including managing medical information and emergency contacts. Communication: To send class updates, schedule changes, and important administrative information. Marketing: With your consent, to send newsletters, promotions, and information about our classes, camps, and events. Legal obligations: To comply with legal and regulatory requirements, including safeguarding, tax, and accounting obligations. Website improvement: To analyse how our website is used and improve user experience.

We process your data under the following legal bases:

Contract: Processing necessary to fulfil our contract with you (e.g., providing classes you have booked and paid for). Legitimate interests: Processing necessary for our legitimate business interests (e.g., communicating class updates, improving our services), where these do not override your rights. Consent: Where you have given explicit consent (e.g., marketing communications, photography). Legal obligation: Processing necessary to comply with legal requirements (e.g., safeguarding, financial records).

We may share your data with:

Our teachers and staff, for the purposes of delivering classes and ensuring participant safety. Third-party service providers, including payment processors, booking platforms, email marketing services, and website hosting providers. These providers process data on our behalf and under our instructions. Legal authorities, where required by law or to protect the safety of children.

We do not sell your personal data to third parties. We do not share your data with unrelated third parties for their own marketing purposes.

We retain your data for as long as necessary to fulfil the purposes for which it was collected:

Active student records: For the duration of enrolment plus 2 years after the last class attended. Financial records: 7 years, as required by HMRC. Marketing consent records: Until consent is withdrawn. Website analytics data: 26 months (Google Analytics default).

After the retention period, data is securely deleted or anonymised.

Under the UK GDPR, you have the following rights:

Right of access: To request a copy of the personal data we hold about you. Right to rectification: To request correction of inaccurate or incomplete data. Right to erasure: To request deletion of your data (subject to legal obligations). Right to restrict processing: To request limitation of how we use your data. Right to data portability: To receive your data in a structured, commonly used format. Right to object: To object to processing based on legitimate interests or direct marketing. Right to withdraw consent: Where processing is based on consent, you can withdraw it at any time.

To exercise any of these rights, contact us at info@dancingwithlouise.com. We will respond within one month.

As a children's dance school, we process data about children. We take additional care to protect this data:

We only collect children's data that is necessary for safe and effective delivery of our services. Parental or guardian consent is obtained for all children's data processing. Children's data is only accessible to authorised staff. We comply with all applicable safeguarding requirements and guidance.

Our website uses cookies to improve user experience and analyse website traffic. For full details, please see our Cookie Policy.

We implement appropriate technical and organisational measures to protect your data, including:

Secure online booking and payment systems (SSL/TLS encryption). Access controls limiting data access to authorised personnel. Regular review of data protection practices. Staff training on data protection and safeguarding.

While we take all reasonable steps to protect your data, no method of transmission over the internet is 100% secure.

Some of our service providers (e.g., email marketing, analytics) may process data outside the UK. Where this occurs, we ensure appropriate safeguards are in place, including Standard Contractual Clauses or adequacy decisions, to protect your data.

We may update this Privacy Policy from time to time. Changes will be posted on our website with the updated date. We encourage you to review this policy periodically.

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us:

MOUVE® by Dancing with Louise Sunningfields Road, Hendon, London NW4 4QR Email: info@dancingwithlouise.com Phone: 0333 038 4858

If you are not satisfied with our response, you have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk.